LAGA
Client: LAGA tintorería & lavandería
Year: 2022
Visual Identity
& Brand creation
Lead Designer: Maria Bilius
Challenge
Jose came to me to help him with the visual idendity for his new business LAGA - set out to redefine the dry-cleaning experience, offering a premium care service for luxury garments. The goal was to distance the brand from the traditional, utilitarian perception of dry cleaners and instead position it as a high-end, fashion-inspired experience.
The visual identity needed to convey elegance, precision, and trust, appealing to clients who view clothing not as fabric, but as investment pieces.
Strategy
Inspired by the The Great Gatsby and heritage fashion houses, the strategy focused on crafting an identity that blends refinement with modern simplicity. The brand should feel exclusive yet approachable, with timeless sophistication reflected through color, composition, and typography.
Creative process
-
Defined a color palette built around warm, clean beiges contrasted with a deep royal green, symbolizing care, quality, and sophistication.
-
Designed a minimal, elegant logotype, emphasizing geometric harmony and fine detailing.
-
The final identity positions LAGA as a premium lifestyle service, not just a dry cleaner.
.webp)
