Santiveri
Client: Santiveri (Health & Wellness)
Year: 2021
Brand refresh and packaging proposals
Role: Packaging Designer
Agency: Summa Branding
Challenge / Brief
Santiveri, a historic Spanish health & nutrition brand, sought a modernized identity while maintaining its legacy of trust and natural wellbeing. The challenge was to elevate packaging design to appeal to a younger, health-conscious audience without losing the brand’s long-standing heritage.
Insight / Strategy
The approach was to find the balance between tradition and modernity: bringing in fresh visual language and clean packaging architecture, while keeping references to Santiveri’s heritage and natural ethos.
Creative Process
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Developed color palettes inspired by nature and vitality.
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Refined typography for modern simplicity with warmth.
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Created packaging proposals that emphasized natural ingredients and benefits.
Solution
A revitalized visual identity and packaging direction:
Simplified, modern layouts with clear nutritional communication.
Use of organic shapes and soft palettes to align with natural values.
Flexible design system adaptable across Santiveri’s broad product range.
Results / Impact
Proposals helped define the creative direction for the brand refresh.
Positioned Santiveri as both reliable and contemporary in a competitive wellness market.
