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  • Brand Creation
  • Visual Identity
  • Packaging Design

We love making beautiful brands, and this one certainly fits the bill. The packaging design is bold and playful, with a quirky touch. Fruffee is a coffee brand that combines your favourite latte with fruity flavours. It's fun, happy, and playful, with a funky color palette.  Everything we want in our daily cup of joy!

With an iconic visual identity that helps it stand out on the shelf, the packaging design is playful and fresh, easy for busy customers to quickly spot it at their local grocery store!


fruffee stands for Fruits & Coffee.

Formed with a cursive, lowercase stylized typografy, shaped as a smiling mouth.


Each flavour has its own illustration depicting shadows of happy people, and their hands interacting with the ingredients.

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