Paella packaging kit
Paella Chaporel is a paella packaging kit concept thought for the supermarket display. The concept of the product is "Para ella, hecha por el" which translates to "For her(Pa' ella) made by him". The kit brings one jar of tomato sauce and another of garlic, together with packs of different ingredients.
The free-hand style of the illustrations give a handmade, artesanal feel, while the character, Chaporel, is meant to be your friendly advisor in the kitchen.